Primo - The success story
In 2007 Zuari Cement launched its high-strength cement under the brand name 'Primo Concrete Cement' in Bangalore City. 'Primo' improves the density of the concrete matrix and increases the durability of the concrete, making it an immediate hit among  construction and infrastructure projects undertaken in and around Bangalore. Recently Primo was also launched in Kochi and Chennai. An extensive marketing and distribution network across south India concretes Zuari Cement's success story.

New products, on the line of the extremely successful 'Primo' launch, will play a significant role in key markets.

Primo Concrete Cement - Concrete Redefined
Primo concrete cement is a high quality cement prepared from the finest raw material. Owing to optimum water demand, it contributes to a very low co-efficient of permeability of the concrete prepared. This improves the density of the concrete matrix and increases the durability of the concrete. Primo is a high performance cement far exceeding the codal requirement of IS 12269-1987. It is this very durability that translates into long-lasting residential and commercial constructions of a wide variety, such as dams,canals, highways, roads and flyovers.