06/02/2012 03:43
 
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Brand History

Strong foundations for a solid future
Zuari entered the Cement business in 1984 to operate the Texmaco Cement Plant. In 1995, Texmaco’s Plant at Yerraguntla was taken over by Zuari and a Cement Division was formed. The fledging unit came into its own in the year 2001 when Zuari Industries entered into a Joint Venture with the Italcementi Group and Zuari Cement Limited was born.
 
In 2002, the Company took over Sri Vishnu Cement Limited, a 1.2 Million Tonne capacity plant at Sitapuram. It was in 2006, when the Birla Group exited the cement business that Zuari Cement Limited became a 100% subsidiary of the Italcementi Group. In 2007, Sri Vishnu Cement Limited merged into Zuari and the same year a total production capacity of 3.5 Million Tonnes was achieved.

A commitment to customer satisfaction has seen Zuari Cement grow from a modest 0.5 million tonne capacity in 1995 to 6.0 million tonnes in 2011 . In 2010,we have  expanded the production capacity at our yerraguntla plant by installing a second burning line with a designed production capacity of 2.3 million tons of cement per year and adopting  top-of-range technical solutions with a particular focus on energy performance.By this the production is almost doubled and a grinding center at Chennai of 1 million ton capacity was commisioned in May 2011. A captive power plant with a capacity of  43 MW has already been set up at the Company's cement manufacturing facility at Sitapuram.Our manufacturing units at Yerraguntla and Sitapuram are ISO Certified units and maintains the highest quality standards in line with the global quality policy

With over 5% market share in the south Indian cement market and sales of about Euro 166 million in 2010, Zuari Cement has chalked out ambitious plans for the future. This includes strengthening its presence in the Maharashtra, Orissa and West Bengal markets. While technology is just one of its strengths, there are many other factors that contribute equally to Zuari's success.  These include a high-level organisation and decentralised quality assurance teams to guarantee the full compliance with the customers' expectations. 

In 2010,we have  expanded the production capacity at our yerraguntla plant by installing a second burning line with a designed production capacity of 2.3 million tons of cement per year and adopting  top-of-range technical solutions with a particular focus on energy performance.By this the production is almost doubled and a grinding center at Chennai of 1 million ton capacity is under construction,to be commisioned in early 2011. A captive power plant with a capacity of  43 MW has already been set up at the Company's cement manufacturing facility at Sitapuram.

Zuari cement believes in the creation of brand value with customer satisfaction .The company had invested early in creating a clear communication strategy and now have the unique tag line 'Asli taqat ka champion'.The Award winning commercial made by Zuari Cement with the champion elephant continues to win hearts amongst the customers and specifiers.With a superior quality product,transparent policies,committed marketing,sales & technical service team Zuari cement brand have created a 'champion' reputation in all the markets it operates.   

Today ,Zuari Cement is amongst the topmost cement brands in India.

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Last update 02/09/2011 09:48:29  UTC